Created in 1969 in Tokyo by Rei Kawakubo, Comme des Garçons has first been a womenswear label that also became menswear in 1978. The success in Japan was directly incontestable. From 1981, Rei Kawakubo started staging her collections at the Paris Fashion Week and still does today. Back then, Comme des Garçons became famous particularly thanks to its almost unique use of black, which was completely unusual during those colorful years. Doing everything but mainstream is what Kawakubo has always done for her brand.
The Spring/Summer 1983 collection might be one of the most importants for the brand. Breaking all the fashion codes set, Comme des Garçons’ silhouettes apparead with holes, deconstructed and torn. Kawakubo’s vision is said to be a “New Wave of Beauty”. Indeed, her approach was unique, always trying to push the established principles. She also trained today’s most famous Japanese fashion designers who have their own line under the label Comme des Garçons: Junya Watanabe, Tao Kukihara and Fumito Ganryu.
Comme des Garçons quickly became a total universe with its different lines: Comme des Garçons Play, Comme des Garçons Parfums, Comme des Garçons Wallets and so on. The brand and its founder have also collaborated with the great names of the fashion industry: Louis Vuitton, Nike, Chuck Taylor All Star, or even H&M.
Today, Rei Kawakubo is still considered as someone mysterious and inaccessible staying in the shadow of her brand. But more importantly, she is seen as one of the most important designers of her generation. Meanwhile, we can just patiently wait until the next Autumn/Winter 2015 collection to be showed.